SB Intuitions Unveils Logo for Homegrown Generative AI “Sarashina”

Logo Design Concept

The logo design draws inspiration from the “sensu”, a traditional Japanese folding fan said to have originated during the Heian period. Celebrated for both its aesthetic elegance and practical function, the fan symbolizes a harmonious blend of utility and beauty—qualities that reflect the essence of Sarashina.

The Meaning Behind the Logo

Sarashina is a Japanese-language optimized generative AI, built from the ground up with a deep understanding of language, culture, and expression. The logo pays homage to the richness of Japanese tradition and the expressive power of the language that has shaped daily life and artistic expression for centuries.

The unfolding fan represents an expanding future—one in which generative AI broadens the world's horizons and possibilities. At the same time, it embodies SB Intuitions' commitment to weaving Japan's cultural heritage into the fabric of tomorrow.

As a technology born in Japan, Sarashina reflects SB Intuitions' ongoing dedication to advancing generative AI and contributing to its real-world applications.

Comment from the CEO

“Sarashina is a generative AI tool designed for people to use — and we firmly believe in its potential to shape the future. Much like a traditional Japanese folding fan, Sarashina has the power to influence the flow of information and transform the atmosphere of a moment. Through Sarashina, we aim to carry forward the spirit of Japanese culture into the future, nurturing it as an evolving, cutting-edge technology.”

Sarashina is the name of SB Intuitions' in-house, homegrown generative AI project.

Media Contact

Public Relations Department
E-mail: sbint-pr@sbintuitions.co.jp